In A Post-THAAD World, K-Pop Focuses On New Markets Aside From China
SEOUL, SOUTH KOREA - NOVEMBER 15: Members of Boy band EXO (Baekhyun, Xiumin, Chen) attend the 2017 Asia Artist Awards on November 15, 2017 in Seoul, South Korea. (Photo by Han Myung-Gu/WireImage) The spread of South Korean entertainment throughout Asia and much of the world has been going on for over two decades, and fans from around the globe have fallen in love with K-pop, K-dramas, K-beauty, Korean film and other cultural exports. With South Korea’s native population too small to sustain the industries at just over 51 million, localizing cultural exports and bringing them to other markets has been a major part of this. The Korean wave, or Hallyu, saw its biggest success in Japan, where stars like BoA, TVXQ!, Kara, and Girls’ Generation embedded themselves into the local entertainment industry, and the past few years have seen a shift on K-pop’s part towards China. But that’s changing. With the Sino-Korean THAAD dispute still causing political stri...