Loona's Reverse Engineering Of The K-Pop Debut Is Paying Off
Blockberry Creative Loona yyxy, featuring Chuu, Go Won, Olivia Hye, and Yves, released their "beauty&thebeat" EP on May 30, 2018. On Thursday, four members of the Korean girl group Loona (stylized as LOOΠΔ) released their beauty&thebeat EP fronted by the single “Love4eva.” A sweetly effusive electro-pop tune with dynamic synths and a kinetic breakdown, the song contains an introductory lead-in from none other than Canadian artist Grimes. Featuring Yves, Chuu, Olivia Hye, and Go Won, yyxy is the third Loona subunit to have released an album. It represents the final third of one of the loftiest girl group projects South Korea’s highly-competitive music industry has ever seen, one that has spurred a dedicated following around a girl group that doesn't entirely exist yet. Unlike most K-pop acts, which begin as a group and typically serve as a platform for individual's to build up the...